Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, November 12, 2012

Event : Microsoft vision for Enterprise Social

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Microsoft Asia Pacific is hosting a virtual event on November 21, 2012 to offer participants a unique opportunity to learn about Microsoft vision for Enterprise Social and discuss the implications to their own organization.

Speakers

  • Claus Mortensen
    is the Principal at IDC Asia/Pacific Practice Group.
  • Jared Spataro
    is Senior Director of Product Management for SharePoint, Project & Visio at Microsoft.

Register for the event here:

http://www.microsoft.com/enterprise/en-au/events/ms-vision-ent-social.aspx#fbid=AfIkbYtLX2f

Thursday, March 8, 2012

Why traditional journalism is still so important ?

This is the next post in the series for ‘Content Curation’ :

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With so much digital action happening in consumer world, digital curation is becoming utmost important. From individuals to marketing professionals, everyone wants perfect digital curation tools. Amongst all this, there is a question if traditional journalism and newspaper still delivers value.

The answer to this is absolute ‘YES’.

If you apply the Theory of Need and Want to digital curation world, you know that while digital curation tools address mostly the ‘Want’ part, the traditional journalism addresses mostly ‘Need’ part.

My recommendation, enterprises apart from adopting digital curation tools should also have a traditional journalism group within to help employees know what they need to know.

Thursday, February 23, 2012

Scoop.it : All in one Curation Engine

This is NOT a sponsored post.

Recently I got a chance to use the free version of Scoop.it and I must admit, it came very close to my model of Curation Engine.

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You can read more about previous posts on Curation Engine model here:

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Visit www.scoop.it and try for yourself. You will love it.

Tuesday, February 21, 2012

Content Curation Types

This is third post in Content Curation series.

You can read the previous two posts here:

  1. Content Curation in 5 Steps
  2. Content Curation Tools and examples

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There are basically three types of curation engines:

Individual – This is the one which we all do to get best and add our part to it. We use Twitter, facebook, Google Reader, etc to aggregate best of content for our reading. We even share our curated content with others to consume.

Crowd – Yes, the wisdom of crowd. This is what you see on digg or trending topics on twitter.

Software – This is the only automated engine and is becoming more and more popular and efficient. These are the agents which continuously scan the web for popular and highly rated content. Two of the good examples are:

News gadget on iGoogle 

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www.LikeButton.com

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Every type of engine has its own pros and cons. While the individuals can do a personalized curation, software based curation helps in discovering new content.

The goal is to create an engine which brings best of all three types.

Do you know of any such engine ?

Monday, February 20, 2012

Content Curation Tools and examples

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Continuing to my earlier post on Content Curation in 5 Steps, here is list of some digital content curation tools. The list can be endless and so I have picked few popular ones.

Most of the tools come under one or more of the following categories

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Twitter is an example of personal and aggregator content curation.

The Huffington Post is a great example of team of humans doing curation which includes lot of content creation too.

Paper.li works very well with twitter hastags and does create a page automatically.

So, what are the content curation platforms you use in your daily routines ?

Friday, February 17, 2012

Content Curation in 5 Steps

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Content Curation is the antidote for Information Overload.

Here are the basic steps done during content curation.

Discover

Discover refers to activity where you decide the topic of your content curation. It can be need of yours, organization or community in general.

Research

One you have decided on the topic you start researching it. This includes collecting all the content which has already been published related to this topic. It includes exploring books, blogs, feeds, twitter, journals and even talking to people and publishing surveys.

Filter

After collection all the related content already published, now is the time to select the quality and unique ones. Rest is all discarded or archived.

Synthesize

This step refers to studying and understanding the selected material. Connecting the isolated content published and figuring out the gaps. Filling those gaps by creating the content. Creating something which is useful and unique.

Share

Share refers to publishing or teaching the new content produced in form of blog, book, presentations, podcast, etc.

I welcome comments from all content curators.