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Contents at a Glance
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Chapter 1: Understanding Business Analytics . . . . . . . .3
Chapter 2: Meeting the Demands
of the Smarter Consumer . . . . . . . . . . . . . . . . . . . . . . . .11
Chapter 3: Harnessing the Power of Information . . . . .17
Chapter 4: Measuring the Impact of Decisions . . . . . . .27
Chapter 5: Using Predictive Analytics
to Anticipate and Respond . . . . . . . . . . . . . . . . . . . . . .41
Chapter 6: Social Marketing and
Content Analysis Made Easy . . . . . . . . . . . . . . . . . . . .53
Chapter 7: Ten Ways to Improve
Shopping Experiences . . . . . . . . . . . . . . . . . . . . . . . . . .63
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