Thursday, March 8, 2012

Why traditional journalism is still so important ?

This is the next post in the series for ‘Content Curation’ :


With so much digital action happening in consumer world, digital curation is becoming utmost important. From individuals to marketing professionals, everyone wants perfect digital curation tools. Amongst all this, there is a question if traditional journalism and newspaper still delivers value.

The answer to this is absolute ‘YES’.

If you apply the Theory of Need and Want to digital curation world, you know that while digital curation tools address mostly the ‘Want’ part, the traditional journalism addresses mostly ‘Need’ part.

My recommendation, enterprises apart from adopting digital curation tools should also have a traditional journalism group within to help employees know what they need to know.

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